The Council of Pontevedra was looking for to enforce Galician between the young people.

OPSOU took to the internet the campaign created by Pedro Figueras and Tagenata that made interact and participate young people on the street as on the internet.

After setting gigantic plotters and distributing posters in strategic points of the city as on a lot of social networks such as Facebook and Tuenti, we proposed an atractive and dynamic website in wich the user would participate in a game proposed by us that had to be played on the streets.

It consisted in finding four QR CODES along the whole city and to read them. Doing this way we would have four words and after visiting the website 'edequeiraisto' and solving the puzzle in the correct order, secret would be revealed: the new 'Brand' that will englobe all the linguistic normalization actions promoted by the council of Pontevedra.